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This Neighborhood Coffee Shop Shaped Starbucks' Future

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See Also There is a sharp contrast between the new Starbucks Reserve Roastery & Tasting Room and the neighborhood cafe a mile away, Roy Street Coffee & Tea. Starbucks built the closest thing a coffee shop has come to the Willy Wonka experience, complete with overhead pneumatic tubes that transport coffee directly from roasters to baristas, an iconic copper cask coffee silo, and railings that mimic the shape of raked coffee beans. Roy Street, on the other hand, has baristas without uniforms, worn couches, and wobbly tables. But without Roy Street, Starbucks would likely never have built its coffee nirvana nor planned its future network of high-quality Reserve shops. This is because...

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