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Starbucks: Innovate Or Die

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(Starbucks Reserve Roastery and Tasting Room in Seattle. Source: Starbucks) Passion for customer service. Delivery of a unique customer experience. Execution of value-adding strategies. You won't find these sorts of line items in a company's financial statements. But they do have a major influence on a company's earnings and long-term success. Starbucks (NASDAQ:SBUX) co-founder and CEO Howard Schultz puts significant focus on serving the best coffee, creating the best customer experience, and executing the best strategy for innovation and growth. His vision and execution built Starbucks into the largest coffee house chain in the world. The retail environment has changed drastically since...

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