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Will Starbucks be a hit in South Africa?

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Residents of South Africa's biggest city are brand conscious and rarely need much persuasion to try something new - so many were up for tasting their first cup of coffee from Starbucks when the US giant opened its doors in Johannesburg this week. Long queues formed outside the cafe in Rosebank, an upmarket part of the city, braving the uncharacteristically chilly April weather. Johannesburg - which boasts a healthy black middle class with a bit more disposable income - is as good a place as any in Africa to test out a luxury brand. It is the first Starbucks in sub-Saharan Africa and the launch party on Wednesday night was attended by many city socialites. Those who waited outside, some...

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