Starbucks Corp. is partnering with a luxury Italian bakery in an effort to move more upscale. The coffee giant has made an investment in high-end Italian bakery and pizzeria Princi that allows it to develop and operate all new Princi locations outside of Italy, including in the U.S., and to offer Princi baked goods in Starbucks’ new specialty coffee stores. Starbucks has been trying to overcome its reputation as a mass coffee brand and better compete with the likes of Stumptown and Intelligentsia by...
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