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Starbucks Will Open Giant Store in Milan as It Tries to Crack Italy's Obsessive Coffee Culture

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Starbucks (SBUX) is certainly making up for lost time in the coffee-snob capital of the world—Italy. The coffee giant will open a statement-making, 25,500-square-foot roastery in the historic Palazzo Delle Poste in Milan late in 2018, the company revealed on Tuesday. When it debuts, it will mark Starbucks' first roastery in the European, Middle Eastern and African region, and its fifth international spot. For Starbucks Chairman and CEO Howard Schultz, the megastore in Milan brings the brand full circle. More than 33 years ago, Schultz took his first business trip to Milan and Verona, an expedition that ultimately led to the creation of Starbucks as we know it. Even though Italy,...

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