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A Dream 33 Years in the Making, Starbucks to Open in Italy (Starbucks Corporation)

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(Source: Starbucks Corporation) It's a dream more than 30 years in the making. Howard Schultz walked cobblestone streets of Milan for the first time in 1983 as the marketing director of Starbucks, which then sold whole-bean coffee from a handful of stores in Seattle. Schultz went to Italy to represent that company at an international trade show. He returned with an idea that would change the trajectory of Starbucks Coffee Company. 'The Italians had created the theater, romance, art and magic of experiencing espresso,' Schultz recalled. 'I was overwhelmed with a gut instinct that this is what we should be doing.' As Starbucks announces its will open in Italy in early 2017, Schultz shares the...

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