Kate Taylor Over-the-top architecture, awed tourists, never-before-seen offerings — the future of retail has never been so glitzy. As customers become increasingly focused on experiences, retailers from Starbucks to Whole Foods are opening awe-inspiring stores to build their brands. On Wednesday, Starbucks announced plans to offer food from artisan Italian bakery Princi at upscale Roastery and Reserve-only locations. CEO Howard Schultz said in a call with reporters: "Our intent with the Roastery was to create a multi-sensory retail experience not only that would elevate coffee, but that was really unlike any retail experience in the world. You can think about Disney, you can think about...
↧