Lovingly carved into a handsome thick timber bench at the new Starbucks Reserve Roastery & Tasting Room in Seattle is a Victor Hugo quote: "There is nothing like a dream to create the future." It serves as a mantra for this ambitious ultra flagship, meant to be the forerunner of 100 Roastery cafes across the U.S. For this indeed is a dream brought to life with breathtaking scale, incredible quality, and painstaking detail. The "shrine to coffee" (as it was referred to in Wired Magazine) sits at the base of Seattle's hipster Capitol Hill and is massive - 15,000 square feet (or about 1,500 square meters). It's designed to be a "totally immersive experience" (a retail clich�, which in this case...
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