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Starbucks Has A Brilliant Plan To Sell More Expensive Coffees

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The Seattle Reserve Roastery. See Also Nine blocks away from the original Starbucks location, in a renovated 1920s-era building, stands a 15,000 square foot statement of Starbucks' heritage of coffee innovation and its soaring ambitions for the future: the Seattle Reserve Roastery. The Roastery offers visitors the experience of small lot coffee served in a variety of formats designed to appeal to coffee connoisseurs, including pour over, Chemex, Clover, siphon, French press, and other high-end brewing methods. The presentation occurs in a welcoming atmosphere, to make it nonthreatening for loyal customers to learn about the company's small lot coffees. All Reserve coffee for Starbucks...

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