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How 3 Baristas Built Their Coffee Shop for the Price of One Espresso Machine

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You can get a new Slayer, or an entire shop. The coffee world is as gadget-obsessed as any industry you'll find: Baristas talk of dialing in their grind and dosing their shots. Depending on what flavor profile they're seeking and factors like the humidity in the air and water temperature, they will tweak a shot's extraction time down to the second. Espresso machines are gleaming works of cutting-edge engineering, with names that conjure up exotic sports cars — and prices to match. La Marzocco's Linea PB, marketed as a modern take on its classic machine, can retail for upward of $15,000. A new Victoria Arduino Black Eagle will run you at least $20,000. Slayer, the U.S.-based company...

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